Welcome to Freedom Formula Wellbeing

About Us


At Freedom Formula Wellbeing Ltd, we believe in empowering individuals to unlock their potential, heal from the past, and create a future of health, happiness, and personal freedom. As a multi-faceted company, we offer a range of specialized services and programs designed to transform lives, whether through personal hypnotherapy, professional training, or lifestyle-enhancing solutions.

Founded and led by Glen Mitchell and Roz Knox, we are passionate about helping people thrive. Together, we’ve built a collection of brands that cater to different aspects of wellbeing, all rooted in our shared philosophy: a deep commitment to emotional and mental freedom, self-improvement, and lasting transformation.

Our Brands

  • Freedom Formula Hypnotherapy Practice
    Helping individuals overcome challenges like trauma, anxiety, and addictions with compassionate, results-driven hypnotherapy tailored to each client.
  • Freedom Formula Corporate Wellbeing
    Empowering businesses to support their teams with workplace wellness programs, stress management training, and tools to boost productivity and morale.
  • Freedom Formula Hypnotherapy Academy
    Professional, accredited hypnotherapy training that equips students with the knowledge, skills, and confidence to succeed in their practice.
  • Limitless Wellbeing Academy
    A supportive membership platform, primarily for women, offering tools, coaching, and community to enhance mental and emotional wellbeing.
  • Breaking Free From Bad Sugar
    A transformative program combining education, coaching, and guided hypnosis to help participants reduce sugar intake and reclaim their health.
  • Guided Bliss Hypnosis Recordings
    A collection of downloadable guided meditations and hypnosis sessions designed to promote relaxation, focus, and personal growth.

Our Mission

We are committed to leading a revolution in emotional and mental wellbeing, creating tools, programs, and spaces where people feel safe to heal, grow, and become unstoppable. Whether you’re an individual looking for personal transformation, a business seeking to support your team, or a professional ready to take your expertise to the next level, Freedom Formula Wellbeing Ltd is here to guide you.

Meet Glen & Roz

Glen Mitchell and Roz Knox bring decades of combined experience in hypnotherapy, coaching, and wellbeing. They are dedicated to making profound transformation accessible to everyone, with practical, proven methods and an unwavering belief in the power of human potential.